Monthly caption templates, straight to your inbox.

Keeping up with your socials just got easier, lovelier + more fun than ever.

Go from fluff + frustration to effortless engagement - let a creative copywriter do all the heavy lifting for you.

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caption template examples

Last-minute captions got you cringing?

Sales copy flopping every time you post?

CBA to come up with words all the time?

I see you nodding.

I hear your soul groaning OMG YES.

I feel that strained brain, forced to write witty, charming captions after a hectic day running a business/family/LIFE, when all you want to do is lie horizontally and binge-watch Drag Race.

There's another way to write gorgeous captions you're proud to share - and you don't have to pay hefty agency fees to do it.

Posting consistent, relevant content is a roadblock for a lot of creative brands.

As is telling people exactly what you do clearly, in a way that makes sense + makes sales.

Not to mention injecting personality in there too. Jeeeez, have a day off hun!

But with a fresh, sparky caption for every day of the week (!), these copy-crafting woes will no longer be a stitch in your side...

Master your messaging to get more eyes on your creative or coaching brand

I've written for world-famous companies such as Tesco, ghd, The Guardian & Homebase, but my heart is in personal brands. These caption templates are perfect for product-based & service-based businesses (B2B or B2C).

Mix it up with four caption themes, designed for different outcomes

Every Copy Drop is split into four types of caption template: Sales Maximisers, Authority Builders, Convo-Sparkers, Know, Love ’N’ Trust ❤️ (I know, right? A strategy, FINALLY!). Because they're dropped monthly, they're topical too. Death to stock standard!

Learn how to write powerful copy, with regular support & lessons

No point copy-and-pasting if you're not learning the whys + hows, right? I'll show you behind-the-scenes copywriting techniques + help with any roadblocks you encounter (and you WILL encounter them, we're always learning) in the support group.

Ready to subscribe?

I like my pricing how I like my copy - clear & simple.

So, it's the same price whether you pay monthly or pay in full.

Monthly subscriptions are minimum to three months, so you'll need to pay each month until the full amount is paid.

If you're able to pay upfront, you'll receive a bonus Copy Drop with an extra month's worth of juicy caption templates.

3 Month subscription

3 x payments of £37

  • Around 30 strategic caption templates per month (one for every day) written by me (a copywriter, journo + marketer)
  • Access to Trello board + Google Sheet to edit and plan your captions
  • A closed community of creative brand owners, lifting as we climb
  • Behind-the-scenes techniques with every Drop, to help develop your copywriting skills over time
  • Support from a conscious marketing strategist who can guide you any trouble spots
  • A fresh way to save time, get seen on social media + communicate to your best-fit clients, in a way that feels good
I WANT TO PAY MONTHLY

Full year upfront

1 x payment of £444

  • Around 30 strategic caption templates per month (one for every day) written by me (a copywriter, journo + marketer)
  • Access to Trello board + Google Sheet to edit and plan your captions
  • A closed community of creative brand owners, lifting as we climb
  • Behind-the-scenes techniques with every Drop, to help develop your copywriting skills over time
  • Support from a conscious marketing strategist who can guide you any trouble spots
  • A fresh way to save time, get seen on social media + communicate to your best-fit clients, in a way that feels good
  • PAY-IN-FULL BONUS COPY DROP: 31 caption templates to use however you like

Wait...who even is this writer? It's me, Nina Cresswell!

Okay Nina, why should I trust you? Well, I've written client-winning copy for The Guardian, Tesco, ghd, Homebase & even a very famous doll that wees glitter. I started my one-woman-two-feline agency in 2017, helping small business owners write feel-good words that get sales.

Well that sounds delightful! What else? I care about doing marketing a better way. Ethically. Consciously. Without fear. And I care about you. A big-thinking brand-maker, who gives a damn and wants to show that (and your personality) in the words you put out in the world.

One last thing Nina, do you have any cats? Yes, I have two cats - thank you for asking. Frida is on a diet and Maya licks walls. I recently had them tattooed on my leg and am more than happy to show you it.


Make your captions count, every month.

Imagine being able to share posts you’re proud of, expressing your product or service in a clear, strategic & genuinely engaging way.

If you're frustrated at wasting time staring at a blank caption box, let's freshen up your social posts with zesty, captivating copy.

SEND ME A COPY DROP!

A LITTLE BIT MORE ABOUT THE COPY DROP

IF YOU'VE GOT THE Qs, I'VE GOT THE As

How do I use the templates?

Each caption template has prompts to fill in, presented <like this> so you can easily see them and fill them in. Prompts will be an example or an explanation. Click here to see example templates and how Copy Droppers have sprinkled their own magic into them.

How many captions do I get?

I say "around 30" strategic caption templates a month because it depends on how many days in said month. For example, January has 31 days. So you get 31 caption templates. You don't need to use them all that month though, some are topical but many will keep!

When do I receive my Copy Drop?

As soon as you subscribe! Then, every last Sunday of the month, you’ll receive an email with a link to a Trello board + Google sheet, with the same 30ish caption templates in each. Once you’ve filled in every template, you'll have a caption for every single day of the month. I know, brill right?

Will it work for my product or service?

If you're a creative brand owner, I'm confident it will. They've worked for coaches, designers, website whizzes, roller skate shops, events services, crafty subscriptions, photographers, marketers, wedding hire, beauty + fashion brands so far.

Will the captions sound like me?

How much you play with the words to make captions your own is entirely up to you. Each template is certified unique, then you add your own creative flair, personality & relevant information when prompted (or, whenever you wish). No two business owners will have the same captions!

Will you write personalised captions for my brand?

Happily! But that's not what The Copy Drop is. These caption templates are designed to plug 'n' play. If you want brand-specific, written-for-you captions, my 1:1 client package for 20 social captions is valued at £300 (you get 365 templates for £444 with this subscription!).  

Will I receive images to go with my captions?

I'm a writer. And while I'm art-OBSESSED, it's not my superpower! So, if you want peak aesthetics, I'm not ya gal. I can show you the best places to find beaut (free) photos though, or provide fun inspiration to create your own.  

Will The Copy Drop be open all year round?

Yes! You can join whenever you like. As soon as you set up your payment plan, you'll receive your first Drop. Then, you'll continue to receive caption templates every last Sunday of the month. Plug those puppies in & awaaay we go!

Anything I've missed? Want to ask a question? DM me or email nina@writewells.co.uk

CAPTIONS IN THE WILD

Wanna see how some lovely Copy Droppers are making the caption templates their own? 'Course you do! Check out these product-based and service-based brands, dropping captions in their own unique, inspiring + wonderful ways...

The caption template...

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The caption in action! By brand designer Courtney - CWalker Designs

(Click the image to read in full)


Let's get your content planning mojo back - and clients ready to pay you upfront.

Whether you’re just starting up or scaling fast, The Copy Drop will save you from what-the-hell-do-I-post-today headaches & help deliver those OMG-take-my-money clients.

Filling in the monthly caption templates will help you get front and centre, seen and heard, rocking and ROLLING IN CLIENT LOVE.

I'm here for ALL. OF. IT. Are you?

I WANT MY MOJO BACK!